Previous Projects
The Art of Storytelling
To celebrate the 50th Anniversary of Pomellato, the brand recreated the origins of the brand, the Bar Jamaica, which still sits in the heart of Milan. In 1967, Bar Jamaica was the central hub for artists, writers and creatives to exchange thoughts, ideas and works and it was here that Pino Rabolini, the founder of Pomellato, drummed up his dream of a jewelry brand that women could adorn themselves with, day to night, that would reflect their colorful personalities and individual style. What better way to tell the story of the brand’s heritage than to immerse audiences in where it all started. The pop-up served as a showcase of the brand’s story and also a boutique where people could purchase the jewelry. At night the space was activated with experiences, like live jazz and cocktails, to bring the space to life. Through a press-worthy design, unique events and an opportunity to sell to a younger, downtown demographic, the project brought greater brand awareness to new audiences, press, customer leads, and sales.
Elevating Likeminded Brands Through Creative Collaboration
It all begins with an idea. LALIQUE partnered up with renowned tequila brand, Patron, to pair superb artistry and craftsmanship for a first-time ever collaboration where the brands created a limited edition handcrafted crystal decanter to hold an exceptional blend of the oldest and rarest Patron tequilas. The collaboration helped Patron enter the market of collectibles and also elevated the spirit into the ultra luxury market for consumers and collectors alike. For LALIQUE, collaborating with a tequila brand with as strong of a reputation as Patron allowed the brand to both expand its partnerships in the luxury spirits category and also opened up its brand awareness to the younger, creative, avant-garde audiences that are core to the Patron demographic. The success from pairing two likeminded brands together boosted brand positioning, narrative and sales leading both brands to continue the partnership. Patron and LALIQUE recently launched Patron en Lalique, Series 3.
An Omni-Channel Approach to Gild a New Collection Launch
As good as gold. To launch its newest collection around the holiday season, Iconica, Pomellato crafted a 360 strategy through window design, D2C communications, its website, PR and events to drive awareness and sales around the collection. Holiday windows at retail boutiques throughout the US showcased a scintillating LED light-infused visual merchandising concept that highlighted the product while an intimate ladies’ lunch hosted by celebrity stylist, Micaela Erlanger, brought some of the coolest New York women together to celebrate the launch to help generate buzz. Clients received in-home communication that highlighted the collection along with a curated list of other Pomellato pieces to layer on and the website homepage reflected the beauty of the new gold collection. The 360 strategy helped drive sales of the new collection to be one of the most successful product launches for the brand.